Embarking on your own business requires dedication. You need to have the financial muscle, the operational skills and the nurturing patience to get you through the start-up difficulties before realizing the rewards. But it can take more than that.
An entrepreneur should be aware of the pros and cons that go with promoting ones business online. While there are many advantages of being visible and active online, there is also the danger of slander and libel through the presence of negative content against ones business. True, you may enjoy global recognition, a wider audience reach, and a bigger customer base by promoting your business online. But along with it comes the risk of being a target for malicious intentions. The result? A negative reputation online and worse, lost revenue and sales for your business.
Some forms of slander and libel in the web can be safely ignored such as isolated negative posts in forums or blogs. These are usually mere ramblings from disgruntled employees or customers. They can often die down over time, provided you have a momentum of good posts about you.
You may also opt to file a legal suit against the person who committed defamation slander against you and your business. This way you may be able to gain financial compensation if and when the courts favor you. However, this does not guarantee that your online reputation is free of negative perception. This method is also not the most laudable in terms of reputation management online.
A more sensible and effective solution to aggressively manage online reputation is to use the same tools that allow you to enhance your online visibility - SEO. Offensive content in review sites have been known to slide five, ten or more pages down search engine ranks where they can't do any damage to you. Search engine reputation management is now one of the tools harnessed by online businesses with the aid of 3rd party SEO professionals who handle defamation of character repair services.
Also, by generating positive content in your favor, especially among social sites that rank highest in search results, your online reputation will be able to bounce back. You will have a positive image once more which will eventually generate positive changes to your company.
The key to proactively neutralizing malicious online content about you is to remain vigilant and have a presence in popular blogs, forums and social sites. There are also online sites you can join to monitor your product whenever they get mentioned in these sites so you always stay on top. You can then marshal freelance writers or bloggers to post and submit favorable articles to correct misleading or unfounded attacks on your good name.
A determined effort towards brand protection against online defamation slander now goes hand in hand with marketing tools to maintain high online visibility. But online visibility has to be positive enough to get the traffic to your site. With the right SEO tools, you can be sure that your image online remains unsullied despite malicious efforts to bring it down.
An entrepreneur should be aware of the pros and cons that go with promoting ones business online. While there are many advantages of being visible and active online, there is also the danger of slander and libel through the presence of negative content against ones business. True, you may enjoy global recognition, a wider audience reach, and a bigger customer base by promoting your business online. But along with it comes the risk of being a target for malicious intentions. The result? A negative reputation online and worse, lost revenue and sales for your business.
Some forms of slander and libel in the web can be safely ignored such as isolated negative posts in forums or blogs. These are usually mere ramblings from disgruntled employees or customers. They can often die down over time, provided you have a momentum of good posts about you.
You may also opt to file a legal suit against the person who committed defamation slander against you and your business. This way you may be able to gain financial compensation if and when the courts favor you. However, this does not guarantee that your online reputation is free of negative perception. This method is also not the most laudable in terms of reputation management online.
A more sensible and effective solution to aggressively manage online reputation is to use the same tools that allow you to enhance your online visibility - SEO. Offensive content in review sites have been known to slide five, ten or more pages down search engine ranks where they can't do any damage to you. Search engine reputation management is now one of the tools harnessed by online businesses with the aid of 3rd party SEO professionals who handle defamation of character repair services.
Also, by generating positive content in your favor, especially among social sites that rank highest in search results, your online reputation will be able to bounce back. You will have a positive image once more which will eventually generate positive changes to your company.
The key to proactively neutralizing malicious online content about you is to remain vigilant and have a presence in popular blogs, forums and social sites. There are also online sites you can join to monitor your product whenever they get mentioned in these sites so you always stay on top. You can then marshal freelance writers or bloggers to post and submit favorable articles to correct misleading or unfounded attacks on your good name.
A determined effort towards brand protection against online defamation slander now goes hand in hand with marketing tools to maintain high online visibility. But online visibility has to be positive enough to get the traffic to your site. With the right SEO tools, you can be sure that your image online remains unsullied despite malicious efforts to bring it down.
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