Are you just getting yourself familiarized with everything about search engine optimization? If this is your first time to try to do SEO on a website, then you are probably quite overwhelmed with all the different SEO strategy and techniques that you can do. Do not worry too much about it because this article will provide you with a basic but effective process.
The first thing that you should do is keyword research. You should know by now that the most important part of any optimization is the keyword you will be targeting for your website. So how should you start with it? Think of a main keyword, or often called a seed, and use that to begin your research. You can use any keyword research tool, and there are both paid and free versions for that. The great thing with paid tools is that these often will provide you with the long tail variations of the keywords you are searching. And long tail is often better because there are less competition with those key terms. But that's another subject. You may want to check out a Market Samurai review to give you better ideas.
When you already have your set of keywords then your next step would be putting those keywords on your website. The most important placement for the ultimate in SEO effect would be the title tag of your website, including all the other web pages. Most search engine optimization experts agree that the title tag is the best on page optimization that you can do for your website. In fact, as long as the keyword is in the title tag, even if it cannot be found anywhere else within the page, you can still rank well for that keyword. Of course it would not hurt to put your keyword within the web copy twice or thrice, especially if the word count is at least 500.
When you are satisfied with your keywords placement and your overall on page optimization, then it is time to conduct off page optimization. This is primarily about building links that will point back to your website. However, do not just build links for the sake having backlinks (links pointing to your website). It is important that you use your target keywords as the anchor text of your links. An anchor text is the text that you can read on a link.
But before you go ahead and get all the imaginable links that you can get, you should keep in mind that you should never ever buy links. The major search engines, particularly Google, they frown upon the bad practice buying links. They believe this is like gaming the search results, and taking an unfair advantage over the competition.
But you should not just focus all of your efforts on building links alone. There are other off page optimization tactics that you can try. For instance, you can try social bookmarking. But do not overdo it because you might risk getting banned from the social bookmarking sites.
So this is the beginner's SEO strategy that you should never miss doing. If you are just getting your feet wet on SEO, this will provide you with the best results for as long as you are doing it right. If you want further knowledge with more advanced tactics, consider getting some SEO training dvds to improve your SEO knowledge.
The first thing that you should do is keyword research. You should know by now that the most important part of any optimization is the keyword you will be targeting for your website. So how should you start with it? Think of a main keyword, or often called a seed, and use that to begin your research. You can use any keyword research tool, and there are both paid and free versions for that. The great thing with paid tools is that these often will provide you with the long tail variations of the keywords you are searching. And long tail is often better because there are less competition with those key terms. But that's another subject. You may want to check out a Market Samurai review to give you better ideas.
When you already have your set of keywords then your next step would be putting those keywords on your website. The most important placement for the ultimate in SEO effect would be the title tag of your website, including all the other web pages. Most search engine optimization experts agree that the title tag is the best on page optimization that you can do for your website. In fact, as long as the keyword is in the title tag, even if it cannot be found anywhere else within the page, you can still rank well for that keyword. Of course it would not hurt to put your keyword within the web copy twice or thrice, especially if the word count is at least 500.
When you are satisfied with your keywords placement and your overall on page optimization, then it is time to conduct off page optimization. This is primarily about building links that will point back to your website. However, do not just build links for the sake having backlinks (links pointing to your website). It is important that you use your target keywords as the anchor text of your links. An anchor text is the text that you can read on a link.
But before you go ahead and get all the imaginable links that you can get, you should keep in mind that you should never ever buy links. The major search engines, particularly Google, they frown upon the bad practice buying links. They believe this is like gaming the search results, and taking an unfair advantage over the competition.
But you should not just focus all of your efforts on building links alone. There are other off page optimization tactics that you can try. For instance, you can try social bookmarking. But do not overdo it because you might risk getting banned from the social bookmarking sites.
So this is the beginner's SEO strategy that you should never miss doing. If you are just getting your feet wet on SEO, this will provide you with the best results for as long as you are doing it right. If you want further knowledge with more advanced tactics, consider getting some SEO training dvds to improve your SEO knowledge.
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