If you're new on the web, you have most likely been the recipient of advice to get good SEO results. SEO really just involves making sure that web pages and external content promoting them carry all the right keyword phrases in the proper places. Optimization is not as hard as you might imagine.
On page optimization is the simplest to do because you just have to add your previously identified keywords into the content, title and meta tags of your web pages. The concept of off page optimization is quite simple as well but it does take time to perform. You need to generate loads of good content that will each carry your key phrases and distribute these across the web.
Of course, it will take time for an SEO program to yield positive outcomes. It's worth already thinking over though what you will do next once you do get front page placement and top rankings. For each niche or topic, optimizing pages properly and effectively can only lead to very predictable results. Once you rank on top for a certain key phrase, you will only get a certain number of average visitors a month. A free keyword tool can tell you just how much you can approximately expect.
One more thing to note about the traffic that does come in is that it may not always convert. In other words, people who enter your site may not even end up buying anything or requesting for your services. If you rely only on initial SEO results, this could very well be the end of the line for you.
The good news is that you can do a lot more once you've reached the top of search pages. At the onset you may have identified only a limited number of keywords to target for each page. This does not imply that you should limit yourself to just these key phrases. If you've got Google Analytics on your site, you can mine your account for keywords you haven't optimized for which your pages also appear. Start targeting these new phrases for relevant pages and you will eventually rank for these as well.
What you need to do then is to establish a continuous and ever evolving SEO program for your site. This means you shouldn't be sitting down after your first success. You have to continually analyze what other phrases can help get more traffic.
Re optimizing pages is just half of the story. Another option for you to take is to advertise your site. This is really the second best option to go into when you've given your all to your SEO campaign. The basic idea is to set up a couple of banner advertisements or other advertising formats. Third party service providers will let you bid on ad slots. With well thought out advertisements, you will succeed in pulling in more visitors who will be interested in what you have to offer.
There's nothing like getting SEO results for the first time. You should always have more in mind though once the novelty of the situation diminishes. Don't waste your time savoring your success. Get back to work on further optimization and on advertising campaigns.
On page optimization is the simplest to do because you just have to add your previously identified keywords into the content, title and meta tags of your web pages. The concept of off page optimization is quite simple as well but it does take time to perform. You need to generate loads of good content that will each carry your key phrases and distribute these across the web.
Of course, it will take time for an SEO program to yield positive outcomes. It's worth already thinking over though what you will do next once you do get front page placement and top rankings. For each niche or topic, optimizing pages properly and effectively can only lead to very predictable results. Once you rank on top for a certain key phrase, you will only get a certain number of average visitors a month. A free keyword tool can tell you just how much you can approximately expect.
One more thing to note about the traffic that does come in is that it may not always convert. In other words, people who enter your site may not even end up buying anything or requesting for your services. If you rely only on initial SEO results, this could very well be the end of the line for you.
The good news is that you can do a lot more once you've reached the top of search pages. At the onset you may have identified only a limited number of keywords to target for each page. This does not imply that you should limit yourself to just these key phrases. If you've got Google Analytics on your site, you can mine your account for keywords you haven't optimized for which your pages also appear. Start targeting these new phrases for relevant pages and you will eventually rank for these as well.
What you need to do then is to establish a continuous and ever evolving SEO program for your site. This means you shouldn't be sitting down after your first success. You have to continually analyze what other phrases can help get more traffic.
Re optimizing pages is just half of the story. Another option for you to take is to advertise your site. This is really the second best option to go into when you've given your all to your SEO campaign. The basic idea is to set up a couple of banner advertisements or other advertising formats. Third party service providers will let you bid on ad slots. With well thought out advertisements, you will succeed in pulling in more visitors who will be interested in what you have to offer.
There's nothing like getting SEO results for the first time. You should always have more in mind though once the novelty of the situation diminishes. Don't waste your time savoring your success. Get back to work on further optimization and on advertising campaigns.
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